12 STOREEZ

Team: Kate Turbina, Denis Bondar

Location: OAE

Area: 300 sq.m.

Project type: Stylistic upgrade

Project year: 2024

Lounge and a retail space

12 STOREEZ Retail Design Refresh — 2024

In 2024, our team conducted an in-depth analysis of existing 12 STOREEZ store interiors to assess their alignment with global trends, premium retail standards, and expectations of new international markets, including the UAE and Kuwait.

Our mission was to propose a subtle yet meaningful stylistic upgrade — enhancing the brand's signature identity without losing its established character. We selected exclusive furniture pieces from leading European designers, integrated art objects, and introduced refined details to elevate the sense of luxury and uniqueness within the space.

Mood boards

1. Trends and Stylistic Refresh:

We studied current global trends in retail design, premium retail environments, and spatial perception. The goal was not to radically change the brand’s visual language, but to propose a subtle, elegant upgrade — blending global design tendencies with the familiar identity of 12 STOREEZ.

Lounge and a retail space

2. European Furniture & Art Integration: For this project, we selected a specific existing store as a pilot location. We integrated carefully chosen furniture pieces from leading European design studios, along with exclusive art objects and refined details that elevate the atmosphere of sophistication and uniqueness.

3. A New Approach to Interaction Zones: We placed special emphasis on enhancing key customer interaction points. The fitting room experience was reimagined with greater attention to comfort and aesthetics. We introduced a lounge area and a discreet mini-bar near the storefront to create a more welcoming, premium ambiance for customers.

Fitting rooms

4. Mood Boards & Visual Direction: The final stage of the project involved curating mood boards that reflect our vision for the brand’s sensory identity and timeless collections. These visual concepts convey the elegance, tactile quality, and emotional sophistication that define 12 STOREEZ.

Fitting rooms

Community area

Community area

We reworked the fitting rooms and interaction zones to heighten emotional engagement and elevate customer comfort. The project culminated in a set of mood boards and renders that translate the brand’s aesthetic code and timeless spirit into a renewed spatial experience.

I design retail spaces that inspire connection, express brand identity, and drive commercial success. If you're creating a store that tells a story, evokes emotion, and leaves a lasting impression — let’s bring it to life together. Visit www.kateturbina.works or email [email protected] to start the conversation.